Buchanan´s The biggest toast
Campaign and brand experience
With its campaign Sharing is a Pleasure – Part Two, Buchanan’s Whisky aimed to strengthen the emotional connection with its target audience by seeking out stories that highlighted the value of friendship and the lasting impact certain people leave in our lives.
To achieve this, the brand enlisted two renowned national figures in acting and theatre, to conduct a casting call for stories—without revealing the brand behind the initiative. As a result, they received over 200 story submissions, from which three were selected: The flamenco dancer, the immigrant and the baker.
Let’s see the stories.
The flamenco dancer
The immigrant
The baker
The stories selection process
The campaign launch
The short films were presented at a premiere event for the press, opinion leaders, and socialites at a five-star hotel in Caracas. The event was designed as an immersive experience where attendees could live the stories—practically touch them—through different experiential activations. The goal was to inspire guests to raise their glasses to the person who had left a lasting mark on their lives and capture the moment using the campaign’s hashtag…
Buchanan´s The biggest toast
Campaign and brand experience
With its campaign Sharing is a Pleasure – Part Two, Buchanan’s Whisky aimed to strengthen the emotional connection with its target audience by seeking out stories that highlighted the value of friendship and the lasting impact certain people leave in our lives.
To achieve this, the brand enlisted two renowned national figures in acting and theatre, to conduct a casting call for stories—without revealing the brand behind the initiative. As a result, they received over 200 story submissions, from which three were selected: The flamenco dancer, the immigrant and the baker.
Let’s see the stories.
The flamenco dancer
The immigrant
The baker
The stories selection process
The launch
The short films were presented at a premiere event for the press, opinion leaders, and socialites at a five-star hotel in Caracas. The event was designed as an immersive experience where attendees could live the stories—practically touch them—through different experiential activations. The goal was to inspire guests to raise their glasses to the person who had left a lasting mark on their lives and capture the moment using the campaign’s hashtag…
Random other Projects
Nos gusta ayudar a que los proyectos
y las ideas se desarrollen
Buchanan´s The biggest toast
Campaign and brand experience
With its campaign Sharing is a Pleasure – Part Two, Buchanan’s Whisky aimed to strengthen the emotional connection with its target audience by seeking out stories that highlighted the value of friendship and the lasting impact certain people leave in our lives.
To achieve this, the brand enlisted two renowned national figures in acting and theatre, to conduct a casting call for stories—without revealing the brand behind the initiative. As a result, they received over 200 story submissions, from which three were selected: The flamenco dancer, the immigrant and the baker.
Let’s see the stories.
The flamenco dancer
The immigrant
The baker
The stories selection process
The launch campaign
The short films were presented at a premiere event for the press, opinion leaders, and socialites at a five-star hotel in Caracas. The event was designed as an immersive experience where attendees could live the stories—practically touch them—through different experiential activations. The goal was to inspire guests to raise their glasses to the person who had left a lasting mark on their lives and capture the moment using the campaign’s hashtag…
Buchanan´s The biggest toast
Campaign and brand experience
With its campaign Sharing is a Pleasure – Part Two, Buchanan’s Whisky aimed to strengthen the emotional connection with its target audience by seeking out stories that highlighted the value of friendship and the lasting impact certain people leave in our lives.
To achieve this, the brand enlisted two renowned national figures in acting and theatre, to conduct a casting call for stories—without revealing the brand behind the initiative. As a result, they received over 200 story submissions, from which three were selected: The flamenco dancer, the immigrant and the baker.
Let´s see the stories
The flamenco dancer
The immigrant
The baker
The stories selection process
The campaign launch
With its campaign Sharing is a Pleasure – Part Two, Buchanan’s Whisky aimed to strengthen the emotional connection with its target audience by seeking out stories that highlighted the value of friendship and the lasting impact certain people leave in our lives.
To achieve this, the brand enlisted two renowned national figures in acting and theatre, to conduct a casting call for stories—without revealing the brand behind the initiative. As a result, they received over 200 story submissions, from which three were selected: The flamenco dancer, the immigrant and the baker.