Smirnoff Summer Tour
Brand experience
Smirnoff Vodka set out to celebrate the arrival of summer with a major platform that communicated its values of inclusivity and love for electronic music. As a result, the Smirnoff Summer Tour was born, a tour featuring the best DJs across the country’s major cities.
To achieve this, we created a manifesto with the brand’s principles, which we gave to the top-ranked DJ in the country and tasked with composing and producing the song of the summer. With this track, we created a music video that was shared on social media to promote the tour. The song went viral and became the anthem of the summer. On the brand’s social media pages, users could download the song.
This is the result.
Smirnoff Summer Tour
Brand experience
Smirnoff Vodka set out to celebrate the arrival of summer with a major platform that communicated its values of inclusivity and love for electronic music. As a result, the Smirnoff Summer Tour was born, a tour featuring the best DJs across the country’s major cities.
To achieve this, we created a manifesto with the brand’s principles, which we gave to the top-ranked DJ in the country and tasked with composing and producing the song of the summer. With this track, we created a music video that was shared on social media to promote the tour. The song went viral and became the anthem of the summer. On the brand’s social media pages, users could download the song.
This is the result.
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Smirnoff Summer Tour
Brand experience
Smirnoff Vodka set out to celebrate the arrival of summer with a major platform that communicated its values of inclusivity and love for electronic music. As a result, the Smirnoff Summer Tour was born, a tour featuring the best DJs across the country’s major cities.
To achieve this, we created a manifesto with the brand’s principles, which we gave to the top-ranked DJ in the country and tasked with composing and producing the song of the summer. With this track, we created a music video that was shared on social media to promote the tour. The song went viral and became the anthem of the summer. On the brand’s social media pages, users could download the song.
This is the result.
Smirnoff Summer Tour
Brand experience
Smirnoff Vodka set out to celebrate the arrival of summer with a major platform that communicated its values of inclusivity and love for electronic music. As a result, the Smirnoff Summer Tour was born, a tour featuring the best DJs across the country’s major cities.
To achieve this, we created a manifesto with the brand’s principles, which we gave to the top-ranked DJ in the country and tasked with composing and producing the song of the summer. With this track, we created a music video that was shared on social media to promote the tour. The song went viral and became the anthem of the summer. On the brand’s social media pages, users could download the song.
This is the result.