The Spanish Society of Digestive Pathologies (SEPD) annually organizes an international congress that brings together numerous specialized physicians to present an educational program aimed at enriching medical knowledge. The 82nd edition took place in the city of Seville, where we were responsible for creating the graphic identity. Drawing inspiration from Plaza España, one of the city’s most iconic landmarks, we explored its mosaics, shapes, and colors to develop a fresh and distinctive identity. This encompassed everything from the corporate image to the web presence, editorial materials, and event branding.