De la tierra. Author market
Brand development
De la Tierra is a business that offers a variety of local products, crafted both in-house and by high-quality local distributors. Based on this premise, we developed the entire graphic identity and branding for the business, including the naming. Our goal was to convey the natural origin of its products, highlighting their freshness and authenticity with an organic and distinctive statement. We used simplified imagery to evoke the diverse products of the earth, achieving a modern touch while preserving an artisanal essence. A wide color palette was designed to provide identity to the different segments of the business.
De la tierra, author market
Brand development
De la Tierra is a business that offers a variety of local products, crafted both in-house and by high-quality local distributors. Based on this premise, we developed the entire graphic identity and branding for the business, including the naming. Our goal was to convey the natural origin of its products, highlighting their freshness and authenticity with an organic and distinctive statement. We used simplified imagery to evoke the diverse products of the earth, achieving a modern touch while preserving an artisanal essence. A wide color palette was designed to provide identity to the different segments of the business.
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De la tierra, author market
Brand development
De la Tierra is a business that offers a variety of local products, crafted both in-house and by high-quality local distributors. Based on this premise, we developed the entire graphic identity and branding for the business, including the naming. Our goal was to convey the natural origin of its products, highlighting their freshness and authenticity with an organic and distinctive statement. We used simplified imagery to evoke the diverse products of the earth, achieving a modern touch while preserving an artisanal essence. A wide color palette was designed to provide identity to the different segments of the business.
De la tierra, author market
Brand development
De la Tierra is a business that offers a variety of local products, crafted both in-house and by high-quality local distributors. Based on this premise, we developed the entire graphic identity and branding for the business, including the naming. Our goal was to convey the natural origin of its products, highlighting their freshness and authenticity with an organic and distinctive statement. We used simplified imagery to evoke the diverse products of the earth, achieving a modern touch while preserving an artisanal essence. A wide color palette was designed to provide identity to the different segments of the business.